Spotify · Ads Infrastructure
Spotify
Spotify is the world's largest music streaming platform, with over 600 million users and a growing advertising business. I joined the Ads Infrastructure organization to help build the foundational platform that powers how advertisers manage their business on Spotify — at scale.
My Role
Senior Product Manager
2025 – Present
I'm part of the AdCo Disco squad — short for Ads Account & Business Discovery — within the Ads Infrastructure team. The squad's mission is to empower customers of all sizes to effectively manage their advertising business through a unified platform for business, account, user, and asset management. This work serves as the foundational layer for Spotify's biddable revenue growth.
My focus spans both the Ads Manager UI and the Ads API platform, balancing the needs of self-serve advertisers, managed service teams, and internal tooling consumers. A key part of the role is ensuring internal services are treated as first-class citizens — with the right validation models and governance to support scaled demand growth without adding friction.
- Own the product roadmap for business and account management experiences within Ads Manager — prioritizing against a north star of making it easier for advertisers of all sizes to set up, manage, and scale their advertising on Spotify.
- Drive cross-functional alignment across engineering, design, data science, and commercial teams to deliver incremental improvements without losing sight of the long-term platform vision.
- Partner with the Ads API team to ensure external partners and tool providers can access account management capabilities programmatically — reducing dependency on the UI for scaled operations.
- Collaborate with internal consumers of the platform to define and enforce SAM (Standard Account Management) validation standards — balancing automation defaults with configurable compliance.
- Apply closed-loop discovery practices to surface and validate customer needs before committing to build — connecting qualitative insight from sales and support with quantitative signals from data.
Key Focus Areas
Unified Business Management
- Building toward a single, coherent platform where advertisers can manage their business entities, accounts, users, and assets — reducing context switching and operational overhead.
- Prioritizing broad foundation over deep optimization: delivering a wide surface area of capabilities before iterating on individual interactions.
Scaled Demand Growth
- Ensuring every platform change improves automation potential and supports scaled demand — not just solving for today's advertiser volume.
- Building with internal services as first-class consumers, enabling programmatic access by default and opting into validation where appropriate.
API Platform Expansion
- Extending account management capabilities to the Ads API so that partners and tool providers can integrate deeply without relying on the UI.
- Defining API contracts that are stable, versioned, and designed for external consumption — not just internal use.
Discovery-Led Prioritization
- Running continuous discovery cycles to keep the roadmap anchored in validated customer problems rather than assumed solutions.
- Aggregating qualitative feedback from sales and support with quantitative product data to make prioritization decisions that are transparent and defensible.